L’Atelier Martell brings an experiential Brand World to Singapore

Blending retail with curated experiences, L’Atelier Martell is an immersive pop-up boutique that offers a slice of Maison Martell’s heritage, craft and culture from 3 April to 29 May 2022.

The gallery-like space plays host to exclusive experiences including bottling cognac from an authentic oak barrel shipped from Cognac, France, blending masterclasses to create your own bespoke Martell blend, tasting masterclasses to gain a deeper appreciation of Martell’s iconic cognacs, and the Bar of Swifts with mixologists serving up cognac cocktails. Limited edition bottles will also retail on site, with the option of custom engraving the Martell Cordon Bleu bottle for an added personal touch.